Marketing Insights

Marketing is a field that requires a variety of tools, from traditional tactics like print ads to digital strategies such as email marketing and social media. Whatever the method of marketing used and the type of marketing strategy employed, all successful marketing campaigns have one thing in common: a thorough understanding of the needs of the target audience.

Marketing insights assist marketers in shaping their strategies and tactics to meet the needs of their audience, as well as inform future initiatives based upon measurable data and feedback. These insights are what differentiate a savvy marketer from the crowd.

Honest, direct and transparent communication is the best way to gain insights from your customers. You can use a variety of tools to gather this feedback, such as surveys online along with social media feedback and interactions, phone or face-toface customer interviews, and feedback boxes on your website or in-store.

Insights are usually gleaned from outside influences and also from your own market research see here and competitor analysis. For instance, a drink company may learn through market research that consumers are choosing to stay at home more on weekends due to economic conditions. This insight may prompt them to reduce their advertising budget and concentrate on how the product can be used to complement an evening at home with family instead of going out.

The most effective method to maximize ROI is to use insights to design marketing campaigns that resonate with your customers. Contact WebFX experts to create your best marketing strategy now!